Corporate Leadership

    (the Fourth Industrial Revolution)



    The difficult problems you couldn't solve yesterday,

    combines with the new challenges today

    and on the horizon tomorrow.





    It's 'sink or swim in the perfect storm of business/industry 4.0









  • Transformational Learning Expereinces

    Corporate Leadership 4.0 is designed for sustainable leadership practice


  • Grey Matter Global is leadership 4.0 strategy consultancy.

    We help progressive leaders, teams, organisatons and



    We help leaders build capacity and accelerate practice to

    achieve sustainable results - reducing failure to cope with

    '4.0' environments of complexity, change and problems.

  • Purpose

    There are at least *9 agreed '4.0' leadership skills highlighted by the World Economic Forum and global industrial revolution plans.


    We consider a few to be more important than others, which is why we only focus on accelerating on accelerating leadership '4.0' capacity/capability in 3 specialist areas.


    1. Making Strategic Complexity Clear: a framework for understanding, approaching and designing solutions for problems that impact role, club, organisation and federation.


    2. Leading/Managing through Change: the fundamentals, principles and practices for managing and controlling change (strategic and day-to- day).


    3. Implementing Decisions Successfully: embedding ‘best in class’ methodology for problem solving and delivering opportunities.


    These 3 are recognised as '4.0' critical and outweigh others.


    We are experts at accelerating and embedding sustainable practice in these areas. Our purpose is to help leaders in sports achieve results in an increasingly complex world.


    *WEF Future of Jobs Report 2020 
  • Results Mechanisms

    A Results Mechanism is processes by which you achieve desired outcomes/results


    Leadership 4.0


    Business Change 4.0



  • Meet Your Professor of Practice



    John Grisby FHEA CMBE CMgrMI MA


    John helps leaders build capacity and accelerate practice to achieve results - reducing failure to cope with ‘4.0’ environments, characterised by complexity, change and problems (i.e. the fourth industrial revolution).


    He's an industry consultant and academic Professor of Practice (Leadership) based in London and works internationally across multiple sectors. John has worked with leaders for the past 20 years across different sectors and parts of the world to help prepare/shift from pre-digital age skills '3.0' to digital age '4.0'.


    CEO (SME Performance/Development Sector)
    We are very fortunate when we met John who shares our passion and values. He has a track record in coaching people to high standards of capability and performance. For us an extremely fortunate chance encounter.

    CEO/Founder (MD Business Growth Sector)
    John inspires leaders to be the best they can be. He recently did a four-hour presentation as our speaker on how leader-manager-coach approach enhances role and business performance. The learning was profound and his execution outstanding, it had humour and authority. I feel very happy to recommend him as a speaker, a coach and facilitator.

    MD (Next Generation Talent Forum)
    John was able to take a complex subject and deliver a creative and interactive session which received some of the best feedback yet. I look forward to working in the future.

    Sales Director (MD Development and Education)
    John uses his unique ability vast experience to define his approach and help top-level leadership and management to hone their skills. Having someone like him to clarify both business and personal objectives, something that it is easy to lose sight of in the hustle and bustle of daily work, leads to greater focus and better, more satisfying, results.

  • Connect